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The IUP Journal of Soft Skills

Dec'13
Focus

Gone are the days when soft skills have been disregarded and shunned by several managers as being irrelevant or unimportant. Be it a technical expert or maverick, or financial wizard,

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21st Century Skills and Prospective Job Challenges
Construct Validation of Self-Efficacy Scale
Arjuna and the Art of Concentration
The Harmony Between Vocabulary Building Competency and Comprehension Skills: Experimental Technology-Enhanced Methods for Strengthening Word Power
Using Literature for Cross-Cultural Training
Factors Influencing Finance as a Career Choice Among Business School Students in India: A Qualitative Study
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21st Century Skills and Prospective Job Challenges

--Vitthal Gore

The emergence of the concept of a global village has drastically changed the increasing competitive job market, and has greatly affected the emerging Indian economy. A candidate seeking a job needs something extraordinary than just a degree awarded by a university. Many jobs involve repetitive tasks like computer programs or monotonous script-oriented emotionless jobs in a call center or Business Process Outsourcing (BPO). Candidates having a multidimensional personality and well-equipped with the 21st century skill sets would be more suitable to work in the present competitive Multinational Corporations (MNCs), and can perform effectively. In view of these aspects, the present paper deals with the 21st century skills in general, and correlates the same to the contemporary content, evaluation, and the forces that are changing the skill demands.

Construct Validation of Self-Efficacy Scale

--Anju Verma and Brij Sharma

The purpose of this paper is to demonstrate the construct validity of self-efficacy scale developed by Schwarzer and Jerusalem (1995). A sample of 782 respondents completed the self-efficacy instrument. The self-efficacy scale contains 10 statements describing the individual’s belief that he or she is capable of performing a given task. A person with high self-efficacy believes in taking more risks and accepts challenging tasks, whereas people with low self-efficacy tend to avoid difficult tasks and accept easy ones to perform according to their efficacy beliefs. High or low self-efficacy belief also determines the frequency of the efforts one would take to achieve success.

Arjuna and the Art of Concentration

--R Venkatesan Iyengar

Soft skills include not only proficiency in interpersonal, social, and communication skills, but also a wide range of self-management traits. Concentration is one of them. Whether one is a student or a professional, one needs to organize and consolidate one’s thoughts and focus one’s attention on the immediate task at hand in order to perform well in one’s chosen field. Failure to concentrate well can not only dent one’s performance but also damage one’s reputation. In fact, ancient Indians set much store by concentration and prized one’s ability to probe into higher truths or excel in a chosen vocation through self-discipline and concentration. They have bequeathed the modern world vibrant and enduring systems of discipline and a rich repository of spiritual and literary texts that are filled with examples and essences of their experiences and insights. The Mahabharata is one such text. This paper takes a close look at an episode from the epic involving Arjuna, one of its heroes, to draw lessons on concentration, a soft skill requisite.

The Harmony Between Vocabulary Building Competency and Comprehension Skills: Experimental Technology-Enhanced Methods for Strengthening Word Power

--G Srinivas Kumar, K Kishore Varma and V Radha Devi

A concrete knowledge base of vocabulary is essential to facilitate effective skills of language acquisition and comprehension capabilities. Vocabulary building is an important aspect of achieving language proficiency and academic excellence. For this reason, vocabulary has great significance in contemporary English language teaching curricula. There is a harmonious and well-established relationship between the knowledge of vocabulary and reading comprehension. This paper focuses on the need for using ‘technology-driven methods’ on an experimental basis to enhance vocabulary building competencies, which in turn enhance skills of reading comprehension. This paper gives an overview of the intimate relationship between knowledge of vocabulary and skills of comprehension, and presents the various technological means that trigger rapid and efficient vocabulary acquisition and perfect reading proficiency. Finally, the efficacy of technology utilization in augmenting vocabulary acquisition and comprehension is examined.

Using Literature for Cross-Cultural Training

--Abhisek Upadhyay

Literature is the most endurable and extensive embodiment of a nation’s culture. By reading a nation’s literature, we not only acquire knowledge about the culture, we gain a firsthand experience of the nation’s culture. Literature reflects the norms and values of a society, the ethos of a culture, the social forces of a nation, and the fads and fashions of a society. Further, literary texts offer insights into mentality, psychology and attitudes which cannot be gleaned from social sciences. This paper explores how literature can be used to supplement conventional tools for cross-cultural training and increase cross-cultural understanding and awareness.

Factors Influencing Finance as a Career Choice Among Business School Students in India: A Qualitative Study

--Rajneesh Ranjan Jha, Chetna Priyadarshini,
Abhilash Ponnam and Shirshendu Ganguli

The fast changing educational processes in the 21st century have affected the syllabus and methods of teaching in all the disciplines, prominently in B-Schools. Various factors influence the students’ decisions in exercising their option for the subject area of specialization in the Post Graduate Business Management (PGBM) programs. The present study tries to gain insights into the underlying motives and perceptions of the students in opting for finance as a career. The study also provides some interesting inputs to B-Schools which would enable them to select the right candidates.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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